“When subjects, individuals, or groups act manifestly counter to their own class interests—when they rally to the interests and ideals of a class that their own objective situation should lead them to combat—it is not enough to say: they were fooled, the masses have been fooled. It is not an ideological problem, a problem of failing to recognize, or of bring subject to, an illusion. It is a problem of desire, and desire is part of the infrastructure. Preconscious investments are made, or should be made, according to the interests of the opposing classes. But unconscious investments are made according to positions of desire.” – Gilles Deleuze and Félix Guattari, Anti-Oedipus (trans. Robert Hurley, et al.) (emphasis in original)