It’s a matter of perspective

“He who posits the supreme good as having no connection with virtue and measures it not by a moral standard but by his own interests — if he should be consistent and not rather at times over-ruled by his better nature, he could value neither friendship nor justice nor generosity; and brave he surely cannot possibly be that counts pain the supreme evil, nor temperate he that holds pleasure to be the supreme good.” – Marcus Tullius Cicero, De Officiis (trans. Miller)