Everything’s for sale and you’re broke

“At the beginning of the 1920s, capitalism realized that it could no longer maintain itself as the exploitation of human labor if it did not also colonize everything that is beyond the strict sphere of production. Faced with the challenge from socialism, capital too would have to socialize. It had to create its own culture, its own leisure, medicine, urbanism, sentimental education and its own more, as well as a disposition toward their perpetual renewal. This was the Fordist compromise, the Welfare-State, family planning: social-democratic capitalism. For a somewhat limited submission to labor, since workers still distinguished themselves from their work, we have today substituted integration through subjective and existential conformity, that is, fundamentally, through consumption.” – Tiqqun, Preliminary Materials For a Theory of the Young-Girl (emphasis in original)